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Did you know: The early 1960s saw the emerge...

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Did you know: The early 1960s saw the emergence of scientific projects to create underwater dwellings. The name Sea-Dweller, given to the ultra-resistant divers’ watch developed by #Rolex in 1967, alluded to these projects. One of the most ambitious underwater habitat programmes, named Tektite, was set up in the United States in 1969. Four American “aquanauts”, equipped with Rolex watches, spent a record 58 days living and working under the sea. In 1970, the programme continued with Tektite II, an all-female mission that included marine biologist and explorer Sylvia A. Earle, today a long-standing Rolex Testimonee.


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Rolex watches are symbols of excellence, performance and prestige. Throughout its history, Rolex has pioneered the development of the wristwatch for the modern era. The company is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch, the Oyster, and the Perpetual rotor self-winding mechanism. Today, Rolex is also actively involved in supporting the arts, exploration, sports and the environment through sponsoring and philanthropic programmes.
Rolex enjoys an unrivalled reputation throughout the world for quality and precision in luxury watchmaking.
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